To create a circle, you can either log in through Facebook or create a profile with a user name and password. And while Circles are meant to have a big in-person element, Lean In also has an online space for organizing the group and staying connected with it. The organization wants people to create their own “ Lean In Circles,” small groups “that meet regularly to share and learn together-like a book club focused on helping members achieve their goals.” Lean In provides “ Circle Kits” to provide an outline for disucssion. It’s a big worldwide movement, but it is ultimately rooted in the small and local realm. Together, we can create a world where everyone-women and men, girls and boys-has true choice and equal opportunity to follow his or her dreams.” “Together, we can break down the stereotypes that hold us all back, making our organizations more productive and our homes happier. “By talking openly about the challenges that we all face in the workplace and at home, we can work towards solutions together,” she writes, adding later: While the Lean In movement is aimed primarily at women, in a blog post announcing the organization, Sandberg points out that its message can relate to both genders. It’s a clear sign that, despite the speculation that Sandberg may be looking toward a long-term move into the political realm, as of now she is still heavily invested in her day job. Once you’ve done that, you’re then directed to “Like” the Lean In page to receive extra tips and written updates. In order to join the movement, share your own story, receive updates, and the like, you are asked to sign up for the Lean In page with your Facebook profile. Not surprisingly, the onboarding experience at is heavily integrated with Facebook. All the profits from the book sales will go into, and Sandberg has also contributed her own funds to the organization.

The launch of the organization, which Sandberg co-founded with Rachel Thomas, comes less than a week before Sandberg’s highly anticipated book, Lean In: Women, Work, and the Will to Lead is set to make its debut on March 11. This morning Facebook COO Sheryl Sandberg officially launched “ Lean In,” a non-profit organization aimed at creating a global community that encourages women to continue to be active and ambitious in their careers even as they start families.

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